Watchdog
We were approached by the lovely team at Orlando based creative agency &Barr to collaborate on this wonderful campaign for Florida financial institution, Space Coast Credit Union. The brief was to create a realistic animated version of their long-standing company mascot, Watchdog, who had only previously featured as the 2D brand logo. This miniature mascot would appear across a suite of deliverables for the campaign and hopefully become an ongoing promotional figure head for the brand.
The initial campaign spans 15 and 30 second TV commercials in both English and Spanish, a suite of bespoke social media animations in multiple aspect ratios and finally a selection of high resolution posed stills of Watchdog for print purposes.
We undertook all of the CGI and visual post production work on the project, right from the initial designs of the lovable new mascot, Watchdog, all the way to final grade and delivery of the TV commercials and supplementary asset suites.
This behind the scenes video gives some more insights into our process of production of this wonderful brand character and the campaign work itself. From the initial character design, through the build of the character and then the animation and integration of that animated dog into the original shot footage.
Each stage of the process required our artists to flex their creative and technical muscles, to bring this feature quality CGI character to this brand advertisement campaign.
At Interference Pattern we create gorgeous animation and visual effects. From charmingly crafted 2d animation to stylised character-based 3d animation and complex photorealistic VFX. Whatever your project’s requirement, we’ve got you covered. If you would like to find out more about our work and how we can help you bring your concept to life please get in touch.